M857 asked:
What can a life insurance company do to get college and university graduates to purchase risk (life and critical illness insurance) and investment product solutions as part of their financial plans?
What can a life insurance company do to get college and university graduates to purchase risk (life and critical illness insurance) and investment product solutions as part of their financial plans?
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Nothing. At that age and with the debt load they are carrying, life insurance is a waste of money.
They have no family to protect nor any assets. Total waste of your time
Well, not much.
See, life insurance, isn’t a very good idea for MOST college students. It’s a crappy investment tool for most people, especially those just STARTING out on building their wealth.
Critical illness coverage is a major ripoff. It’s like buying car insurance, that only covers you if you’re hit by a car driven by someone in a clown suit.
The problem is, the tool you’re trying to sell, is NOT the tool for your target audience – the tool for your target, is probably a systematic monthly mutual fund investment in an IRA setup.
Lie. Insurance products are LOUSY investments.
That’s like asking how does a parachuting company get more 80 year olds to come try skydiving. If the product or service doesn’t fit then you try a different angle and target the product/service to the group that actually needs/wants the product/service.
Nothing, but they can try to recruit college students to work for them.
A college student does not need life insurance, unless he is married, with or without a child. College graduates are concerned with job hunting, good grades, where they will live, their social life, and their immediate future…………….. not life insurance.